Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: YES!!
Comment: I just got this beast yesterday and now I'm in love:) I had a 32" Panasonic before that, but I wasn't impressed with the size. With my Sony, I'm now impressed with the size. It's great, cause I have a hobbit like den for my living room, so the viewer becomes totally immersed in the screen.
My only slight gripe is the color. With the Pansonic, the colors were so vibrant. I notice the Sony is a little more subdued (but then again, I notice all other TVs are the same way). But maybe thats because the Panasonic was pushing unrealistic colors (it was like a freaking video game!). At any rate, I'm used to the Sony's colors now.

One question. On the TV, there is a noise adjustment selection. What does that mean? I have a camera, and understand what noise is for that. Is it the same thing for the TV? If I adjust TV for low noise, what do I get? Less noise? What's the trade off? Why would anybody even want noise?

Thanks for any advice, and buy this TV!! It rocks!

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: Opened item sold as new?
Comment: Bought a new Sony KDL-40S4100 TV from Video & Audio Center thru Amazon in Dec.'08 at $897.97 with free shipping and no tax. It was the cheapest on-line. Video & Audio Center has a good on-line rating. I'm still worrying about getting a refurbish unit. When I got the unit, I can tell the original sealed tape has been cut and re-sealed with clear tape. Inside the box, 2 styrofoam corner paddings were broken. It indicated that the TV has been taken out before. I can't tell if this is an refurbish unit or new unit. The TV works basically. I have to spend the next 2 weeks verifying all control and functions.

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: First HDTV and I love it!
Comment: I'm not a HDTV guru but I was shocked by the quality as soon as I setup the TV. I know there's a lot of quality brands out there and could be overwhelming in your decision, but I can assure you that you will not be dissappointed. Blueray movies are exquisite, non HD channels are still outstanding..If I had to say something, it would be the loading time in the begining. IT takes about 10 seconds for the tv boot

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: amazing
Comment: i bought this tv from a local vendor(big mistake seeing now that they kinda conned me) but the picture is amazing w/o hd programming from my sat. amazingly clear. must have for anyone wanting a good but fairly inexpensive hdtv

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Sony Bravia KDL-40S4100
Comment: The picture is great. I don't know how much better the 120Hz or other higher cost Sony's are, but the 1080 resolution on this basic Bravia is superb - I've yet to notice any blurring on fast moving objects.

The sound is very good - for DVD's or orchestral shows, I've got it attached to two channel stereo - not surround, but plenty good enough.

The only annoyance is the slow warmup (15-20 seconds) - but that's it! An Excellent choice for HD!